Here’s something you didn’t know.

I used to be the world champ when it came to setting New Year’s resolutions. I say “world champ,” but what I really mean is failing miserably a few weeks later.

However, after hundreds of failed attempts, I decided that this “strategy” probably wasn’t the best type of accomplishment to put on my resume.

Let me ask you: How many times have you decided to make a change, for example during New Years, only to find yourself right back into your old habits and routines?

Don’t feel bad. This happens to most of us. In fact, according to some research over 80% of people fail their New Year’s resolutions before they even hit February.

So what’s the difference between people who fail year after year with their New Year’s resolution, or goals in general, versus the most successful people?

Here’s the truth.

The most successful people are playing a completely different game than most other people. New Year’s resolutions or stupid pointless tactics are not even on their radar. Where most people bring a water pistol to the battlefield — the most successful people bring a bulletproof tank.

I’m here to tell you that you can create the life and business you want. But you’ll have to rewire yourself into the type of person who’s worthy of that success.

Let me explain.

The #1 roadblock people face when trying to achieve… anything

When people try to achieve any type of goal (e.g., losing weight, starting a new business, improving their relationship) most often, they’re looking at their goals in reverse.

Here’s what I mean:

People have a peculiar tendency to set these arbitrary goals without understanding their inner psychology before they set off to find a motivating goal. I use the word “motivating” with the highest amount of sarcasm because motivation, in and of itself, is a terrible focus. Why? Because motivation is not what creates lasting change, it’s only what gets you started.

You can be the world’s most motivated person, but, if you don’t have an inner drive to do what you set out to do that motivation will eventually evaporate, and you’ll be right back into your old habits.

If you don’t understand the psychology behind goal setting, you are inevitably setting yourself up for failure.

Here’s where the problems start to surface.

In general, people fixate on the tactical elements of “how to” achieve their goal. You can call it strategy, mission, or vision, but whatever you decide to call it the problem doesn’t change. If you don’t change your fundamental way of who you are, you’re going to self-sabotage your progress at some point.

Think about it: Imagine I’m 50 lbs overweight. Then, I’m 50 lbs overweight for a reason. It’s because of my habits, beliefs, and values that I’m where I am right now. If I’m EVER going to change my situation, I need to change who I am.

The brutal truth is that the person you are now will never be able to achieve the goal you’ve set. If you want to accomplish anything new, you have to rewire your brain to become what I call a new “persona.”

Your current persona is everything which makes you… you. It’s your habits, your way of thinking, your daily routines, your beliefs, your values, etc. If you don’t change your current persona and create a new persona, a version 2.0, you won’t be successful.

And to do that, you need a compelling vision, mission, and strong guiding principles to help you guide your decisions.

What’s your guiding mission, vision, and principles?

Look at this statistic.

300 million people around the world are suffering from depression.

Plus, even those people who, on the outside, look successful can suffer from depression too. So even if we might achieve the type of “success” which society defines as success, at the end of the day, it’s worthless if we don’t feel fulfilled.

Setting and achieving goals is essential to create a compelling future and build confidence. But, goals without fulfillment are meaningless.

Be honest: How many times have you achieved a goal — you became “successful” — but you ended up feeling like you were missing something? “Is this it?” is a common feeling people have when achieving something they’ve pursued for a long time.

My goal for 2019 is to help people like you realize your potential. And help you achieve the goals you set out to do. Whether you own your business, work for someone else, or are the CEO of a Fortune 500 company here’s my commitment to you:

You’ll only get battle-tested and actionable strategies that you can use in your business and life when you read my material. No fluff. No B.S. Only the #1 thing that matters: Results.

Question is this: Where do we start?

Everything starts by having a compelling vision, mission, and principles to guide you towards your ultimate version of yourself, your business and your life. Let me show you how you do it:

What the movie Coach Carter taught me about success

I love this quote: “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.”

I remember hearing this quote from the movie ‘Coach Carter.’ (You can watch the clip below.)

The quote is a variant from the book ‘A Return to Love’ by Marianne Williamson

This quote is so powerful and so accurate because every one of us has more potential than we give ourselves credit for. We are powerful beyond measure. Unfortunately, people are putting a massive ceiling on their success because of one thing:


But at its core fear is just a story we tell ourselves.

You’re not bound by the stories from your past.

You’re not bound by the stories you believe will or will not happen in the future.

You’re only bound by the decisions you make in this moment — nothing else.

Your future is created today, in this moment, in this second. And the truth is, you can engineer a new compelling future for your business, your relationship, and your life. But it all starts with deciding that 2019 will be the year that you pursue complete fulfillment.

How to make 2019 your most fulling year ever

Here’s my challenge to you for 2019. I want you to do these 3 things:

Step #1: Set aside 1 hour this week. Use that time to create your compelling vision, mission, and your principles that will help you achieve your vision.

If you already work in a company which has its own vision, mission, and principles, that’s fine. If that’s the case, start to create a compelling vision to your own life.

Ask yourself:

Vision: Where do you want to go

Mission: How do you plan to get there?

Principles: What are the fundamental beliefs your philosophy and map of the world are built on?

A great example of guiding principles are Amazon’s 14 leadership principle. These 14 principles guide every single decision Amazon makes. People can have the best idea ever, but, if that idea doesn’t serve their leadership principles, the idea will get dropped.

They’re a great example of how to create powerful guiding principles to use as inspiration. I’ve outlined the 14 principles below, but if you’re curious, you can read a detailed description of each principle on Amazon’s website here.

Amazon’s 14 leadership principles:

  1. Customer Obsession
  2. Ownership
  3. Invent and Simplify
  4. Are Right, A Lot
  5. Learn and Be Curious
  6. Hire and Develop the Best
  7. Insist on the Highest Standards
  8. Think Big
  9. Bias for Action
  10. Frugality
  11. Earn Trust
  12. Dive Deep
  13. Have Backbone; Disagree and Commit
  14. Deliver Results

Step #2: Instead of adding more things to your life, focus on eliminating the stuff that doesn’t support your new compelling future. Be ruthless. Focus on removing everything which does not contribute genuine value to your life and business.

Step #3: Finally, the most critical step: Put all this in your calendar, so you remember to focus on it every day. There really is no excuse. You have to stay focused on your vision.

Fulfillment doesn’t happen by chance or luck.

Fulfillment happens by design and relentless focus.

“Don’t be defined by someone else’s standards, have your own definition of success.” Duke Matlock

What if you could leapfrog your competition and effortlessly create a compelling vision and mission for your team?

What if you could retain your best A players and create engaged and empowered team members?

I’ve created a FREE case-study where you’ll discover the “Hidden Leverage Blueprint” that will increase your profitability by 6 or multiple 7 figures.

And that’s not all.

It’s also a powerful strategy that will reduce your employee turnover, as well as show you the ONLY 4 leverage points you should focus on to take your business from “good” to “amazing.”

If you’re interested, click this link now. You’ll get free instant access.

I have a confession to make…

I’ve become the embodiment of a massive book nerd.

I went from never reading a single book to reading 50+ books every single year. And it’s not just me.

Some of the world’s top CEOs and executives read 4-5 books per month.

So today, I thought it would be a perfect opportunity to share some of my all-time favorite books with you.

To make the list easy to read I’ve divided all the books into 3 categories, so you can easily find the books you want to read:

I’ve also included a short description of each book, as well as an Amazon link to buy it. Note: There are no affiliate links in this post, so I don’t earn any commission from of recommending the books to you — other than you’ll have more success in business and life.

Personal development

1. The Obstacle is the Way – The Ancient Art of Turning Adversity to Advantage by Ryan Holiday

This book draws on the ancient Greek philosophy, “Stoicism.” Marcus Aurelius, Roman Emperor, said this almost 2,000 years ago: “What stands in the way becomes the way.” The book shows you how some of the world’s most successful people encountered difficult and almost impossible situations. And why their success was less about their intelligence, their talent or luck, but more about how they chose to handle stressful situations.

Buy it here

2. The Power Of Now – A Guide To Spiritual Enlightenment Of Eckhart Tolle

This is probably THE BOOK to read if you want to discover how to live more in the present and be present in everything you do. With that said, you need to be very open to the slightly more spiritual element in it — spiritual, not religious. It can be a bit “heavy” in some places, but once you pull out the essence of it, it’s a really interesting and thoughtful read.

Buy it here

3. The Way of the Seal – Think Like an Elite Warrior to Lead and Succeed by Mark Divine

The book was written by former Navy SEAL, Mark Divine. He dives into how you build true mental toughness. The book has different exercises to help you turn the techniques into a regular part of your everyday life. Don’t let the title scare you away. The book is packed with practical techniques and philosophies that’ll make you more focused and more mentally strong.

Buy it here

4. Unbeatable Mind – Forge Resiliency and Mental Toughness to Succeed at an Elite Level by Mark Divine

Yes, one more book from Mark Divine. The difference between “Unbeatable Mind” and “Way of the SEAL” is that UM focuses more on the mental toughness aspect. Look at the description: “The book teaches you to cast out your fear, overcome negativity and connect with a deeper and increased sensitivity to what is happening around you. You want to wipe out the emotional blockades and become the leader you know you were created to be. “

Buy it here

5. The 5 Second Rule – The Surprisingly Simple Way to Live, Love, and Speak With Courage by Mel Robbins

The book gives you an interesting technique that helps you break the different patterns which keep you from doing the things you want. The book has a ton of great stories, examples and a solid tool you can use.

Mel Robbins also has a great TEDx Talk. It’s been seen over 12 million times! It’s amazing.

Buy it here

6. Extreme Ownership – How U.S. Navy Seals Lead and Win by Jocko Willink and Leif Babin

This book… This book is nothing short of amazing! Since I bought it last year, I’ve been through it 5+ times. Whether you’re the CEO, a manager, even if you’re a parent you can use the principles from this book. This is by far my favorite book out of the hundreds of books I’ve read. The audiobook read by the authors is probably one of the best ones, too.

Buy it here

7. Awaken the Giant Within – How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny by Anthony Robbins

If you haven’t heard about Tony Robbins you’re in for a treat. Tony is known as “the father of the coaching industry.” He has personally helped people like Bill Clinton, Oprah Winfrey and Nelson Mandela! If there were no Tony Robbins, I wouldn’t be here either. Tony is definitely one of my most important mentors.

Buy it here

8. 59 Seconds – Think a little, change a lot by Richard Wiseman

Here’s something you might not know: A lot of the self-help industry “guru” uses different examples of studies to make their point. But, no matter how interesting they are, most of them never existed. This book takes a critical view of the self-help industry and instead gives you some ultra-specific ways to get more motivated, enjoy your life and much more.

Buy it here


9. The Psychology of Winning: Ten Qualities of a Total Winner by Denis Waitley

Denis Waitley studied the different qualities (mindset, thoughts, focus, etc.) world’s top athletes and business people have compared to others who struggle through life. It gives you a clear picture of what you can do to overcome the difficult times that life will inevitably throw at us.

Buy it here

10. The Power of Habit – Why We Do What We Do In Life and Business by Charles Duhigg

If you’ve ever struggled with a bad habit and don’t know how to get rid of it… read this book. This is the by far the best book about how to take control of your habits. You discover why we have them, how they’re created, and more importantly: How you change them.

Buy it here

11. The Checklist Manifesto – How To Get Things Right by Atul Gawande

Here’s a universal truth: A checklist can save your life (just ask any pilot). Atul Gawande, surgeon and New York Times bestselling author, gives you an insight into how to use checklists to streamline all aspects of your life and business.

Buy it here

12. Influence – The Psychology of Persuasion by Robert Cialdini

This book is a mastodont of a book. “Influence” is the book that thousands of other books refer to when it comes to understanding human psychology. There are decades worth of research boiled down to a few critical principles that will help you understand the science of influence and how you can influence others and yourself.

Buy it here

13. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss

I LOVE this book! If you’ve ever struggled with negotiation, or if you just want to take your negotiation skills to the next level, you should read this book. Chris Voss was the international hostage negotiator for the FBI. He’s taken his vast experience and boiled it down to step-by-step principles you can use today in ANY negotiation.

Buy it here


14. Creating Magic: 1 0 Common Sense Leadership Strategies from a Life at Disney by Lee Cockerell

Lee Cockerell shares the leadership principles he discovered during his time with Walt Disney World Resort – a multibillion-dollar company. This sentence pretty much sums up this amazing book: “It’s not the magic that makes it work; it’s the way we work that makes it magic.”

Buy it here

15. It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy by D. Michael Abrashoff

Leadership and management are difficult in any business. But management in a rigid, top-down hierarchy like the US Navy is something else. Yet, Abrashoff still managed to take the USS Benfold, the worst-performing ship in the navy, and transform it into the “best damn ship in the navy.” The book is an excellent practical guide that will turn you into an even better leader.

Buy it here

16. The TRUST Method: 10 Leadership Strategies That Build Genuine Trust and Influence Anyone to Take Action

Ahh yes, by far my most FAVORITE book on this list. (Hey, it’s my list, there should be some benefits, right?).  In the book, you’ll discover EVERYTHING you need to know about how to build genuine trust and influence anyone to take action. You’ll get 10 modules in a hyper-specific, step-by-step program which holds nothing back on the most effective leadership principles.

Buy it here


17. Ender’s Game by Orson Scott Card

The primary reason I read “Ender’s Game” was because that it’s one of Mark Zuckerberg’s favorite books. Fortunately, I was more than pleasantly surprised by the exciting story of Ender and his development in the military as a child. If you like science fiction books, this is a great read.

Buy it here

18. The Alchemist: A Fable About Following Your Dream by Paulo Coelho

The title says it all: The Alchemist is a story of having the courage to pursue your dreams. The book centers on the boy, Santiago, a shepherd who dreams of traveling the world and its treasures. The book has sold over 65 million copies and holds a Guinness World Record for the most translated book by a living author.

Buy it here

19. Way of the Peaceful Warrior – A Book That Changes Lives by Dan Millman

Honestly, I usually read this book twice a year. The book is based on Dan Millman’s real experiences with his mentor “Socrates.” It has great life lessons, stories and philosophies that you can directly implement into your own life.

Buy it here

20. The One Thing – The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller

Most of us probably know the feeling of being overwhelmed by all the different things we want to achieve — losing weight, growing our business, getting a new car. “The One Thing” takes the complete opposite approach. You learn how to cut through the noise, achieve better results in less time with less stress… just by focusing on one thing: The most important thing.

Buy it here

21. Tools of Titans – The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss

In this book, Tim Ferriss took over 200 podcast episodes — with people like Jamie Foxx, Arnold Schwarzenegger — and boiled them down to the biggest insights and into some simple tools you can use to become the best version of yourself.

Buy it here

22. The 4-Hour Workweek – Escape 9-5, Live Anywhere, and Join the New Rich of Timothy Ferriss

The last book on the list and another book by Tim Ferriss and a modern classic. This book is for you if you want to live life on your terms (i.e. more time between your hands) and this book shows you exactly how to do it.

Buy it here

What books do you recommend?

Honestly, all these books can change your life. So here is my personal recommendation to you:

Don’t debate with yourself whether to buy a book or not. Buy the book no matter what. If you only get one new idea or new insight from the book, it could potentially change your life and business. At that point, it’s already worth a lot more than the few dollars you invested in it.

Now I would like to hear from you.

Have you read some of the books from the list? What was your biggest insights from reading it and why? What books would you like to add to the list and recommend?

I look forward to reading your response.

Have you ever heard someone say:

“I just need to FEEL more motivated, then I’ll get started”?

Honestly, I think most people want to feel more motivated. But the truth is, if you’re waiting for this sudden spark of motivation, you’re setting yourself up for failure.

Instead, the real way to become motivated has nothing to do with having motivation as a goal. It’s about having a strategy that you use when your motivation is at its peak.

So today, I’ll show you a simple 3-step formula to help you reach your goals, faster.

The motivational wave

The real problem with motivation is motivation isn’t a constant factor

Scientists call this the “motivational wave,” which is exactly what it sounds like.

For example, when we try to get in shape, we’re usually on a roll for a couple of weeks, but eventually, we end up right back to where we started.

Or, when we attend different seminars, we’re inspired and motivated to use everything we’ve learned. But after a while, what happens?we’re right back into our old routine.

What’s the real problem with motivation?

It’s funny. I could give you the perfect tactic RIGHT NOW that would make you feel more motivated.

And honestly, it would work for a couple of days, but what happens after the 14-day mark? You would be right back to where you started.

So the real problem with motivation isn’t that we lack knowledge. We don’t even need more stuff like new iPhone apps to help us stay on track.

No, the real problem is our psychology.

You don’t even have to look far for the perfect example of why the real problem isn’t a tactical issue.

Look at the weight loss industry. There’s more information about “how to lose weight” than EVER before. There’s books, courses, personal trainers, online programs, there’s a TON of information.

So let’s be honest, in general, people know how to do it: Eat less, exercise more, cut out processed food.

But, they’re still not doing anything about it. Let’s be honest, they could do something as simple as a Google search to get them started.

But, they’re still not doing what they should do.

How to use the science of motivation to reach your goals, faster

So if productivity apps and other tactics don’t work, what should you do?

It’s all about harnessing your motivation to help you PLAN OUT your goal. What I mean by that is, you use your motivation to create a plan when you’re at your BEST — not when you’re at your worst.

Jim Rohn had the perfect quote about motivation, he said:

“Motivation is what gets you started. Habit is what keeps you going.” – Jim Rohn

He said that years before scientists discovered the concept of “motivational waves.” Again, the goal is to use motivation to PLAN OUT your goal when you’re at your best, not at your worst.

Here’s a simple framework to help you harness your motivation to reach your goals more efficiently.

Step #1:

Be extremely clear about WHAT you want.

Be as specific as you possibly can. You can use these questions to get started:

  • “What do I really want?”
  • “When do I want to reach it?”
  • “Is this relevant for me, right now?”

I always recommend my clients to focus on a goal they can reach within the next 100 days. Why? Because 100 days from now is not too far away and it’s not too short. In general, you don’t want to focus on goals so far out in the future, that you end up forgetting everything about them.

So just stick to a goal you can reach with the next 100 days, and make it as specific as possible.

Step #2:

The next step is where your psychology comes into effect.

Be brutally honest: WHY do you want this?

One of my mentors once said that success is 80% psychology and only 20% details. What he meant was, if we don’t have a very clear purpose and a STRONG reason WHY we should aim for something, we’ll never do it!

There’s a lot of research in both psychology and neuroscience to back this up. If we don’t have strong enough reasons to do something, we naturally fall back into our old habits.

Again, think back to the weight loss industry example. People know they should lose weight. But if they believe that it’s too much hard work, it’s boring, and they have to give up all the foods they love forever. Guess what, they are never going to lose that weight.

The point is if your goal is just “nice to have” and not “need to have” your subconscious mind will take over, and it’s only a matter of time before you’re back to your old habits

Step #3:

The next part is pretty straightforward.

At this point, you already know two things: (1) you know what you want, (2) you know why you want it.

Those two things are the hard part. Right now, you only have to outline how to reach your goal and start with the smallest piece.

Start outlining 5 specific action steps. Just be clear. You already know what you want. So what are the steps you need to take to reach it? Keep things simple.

Once you have at least 5 action steps, find the action step you can tackle right now to get started.

Become a top performer by understanding your psychology

We all know we should do certain things, but we don’t do them.

And the real problem is, we don’t have strong enough reasons to do them and follow through.

But once you understand how your own psychology can work against you, you’ve already taken a huge step in becoming a top performer.

Once you lay out the three steps: (1) what you want, (2) why you want it, (3) how you’re going to achieve it, you’ve done more hard work upfront than most people do.

So, here’s my challenge to you:

What was the #1 thing that surprised you the most about this post?

Share your biggest surprise in the comments below. I read every comment.