Today, I would like to introduce to you a concept I call “The New Persona Strategy.”

Your current persona is who you are right now. It’s what you believe, what you focus on, how you think. It’s everything that makes you… you.

Your current persona is also the different skills you have right now. It’s your strengths, your weaknesses, your good as well as bad habits. It’s also the things you fear.

The brutal truth is that you are the biggest problem standing in the way of you reaching your goals. But, you are also the solution. And the person you are now is what I call “your current persona.”

The more honest you are with yourself, the easier it will be to change your persona into the new persona you need to reach your next level.

I’ve always found it fascinating when people take different personality tests. The first time they take the test, they feel their results are spot on. But then, when they decide to take the test a few months later, and they get a different result, the typical reaction is usually that those personality tests “don’t work.”

This is total nonsense.

As we discussed earlier, everything in the world is moving and changing. Nothing stands still. Either you’re growing, or you’re dying.

So is it really that strange that, when you take a personality test at a later time, you get a different result? Of course not.

Your current persona, who you are now, is just an image you’re seeing at this point in time. If you want to reach new goals and get new results in your life, you have to change your current persona.

That’s why the whole social norm of “you should just be yourself” really is B.S. Because, if who you are right now is not producing the results you want, why would it make sense to stay the same?

For example, if my current persona wants to lose weight, but everything I’m doing contradicts that goal, I’m never going to be successful. If I eat junk food every day, and I never drink water or exercise, it makes no sense to stay the same.

If you want things to change, you have to change.

Right now, you have to make a decision: You have to decide whether you are satisfied with the results you have now or not. And if you’re not satisfied, you need to change. Otherwise, you’re just going to get the same result as always.

I’ve mentioned this point many times throughout this book, so all this might seem obvious. But again: Common knowledge is not always common practice.

Let me give you an example: One of my clients, during one of our coaching sessions, said he wanted to instill real passion into his staff. But he was having a hard, hard time achieving that goal. We went through a lot of different strategies, but the more he spoke, the more I got the feeling he didn’t even have that passion himself.

You can’t expect other people to have something you don’t. How are you supposed to influence them if you can’t even influence yourself?

If your team is lacking passion, take a hard, critical look at yourself and ask whether your current persona really shows genuine passion. It’s one thing to say that you’re passionate. It’s another thing to show it. People learn more by example than being told what to do.

So show them, instead of telling them.

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This was an excerpt from my book, The TRUST Method: 10 Leadership Strategies That Build Genuine Trust and Influence Anyone to Take Action.

Available in either paperback or Kindle version on Amazon or Barnes & Noble.